Aarón Sánchez is a cultural icon. Everything he creates in the kitchen and on the screen is an expression of love for his Latin culture. This vibrant, ethically-sourced line of shirts and hoodies is no exception, and it’s just the beginning of several exciting new products that we’re creating for you.

Be bold.
Be proud.
Be you.

Inspired by our colorful heritage, our love of old-school tattoos, and our obsession with great Mexican food, this first collection is designed with you, our community, in mind. We know y'all share our passion for it all, so rock your favorite look and let your inner Chingon or Chingona shine!

Wear It with Pride

Since 2016, the Aarón Sánchez Scholarship Fund has been empowering Latino youth through culinary education and mentorship in an effort to diversify leadership in the kitchen. This year we are expanding our impact through humanitarian services which include improving food access, nutrition education, and crisis feeding initiatives.

Learn more >


All products are ethically made in Ensenada, Mexico, using 100% US cotton.

Grown in the USA

100% Cotton

Made in Mexico

with Pride


Founded by a shared passion for heritage, art, and community

Aarón Sánchez is a proud Latino from El Paso, Texas, who is an award-winning chef, entrepreneur, author, TV personality, and philanthropist. He is passionate about preserving his family’s legacy through food and encouraging diversity in the kitchen.

Crista Aladjadjian is a proud Latina-Armenian from Los Angeles, California. After over a decade of running some of the top restaurants and kitchens across America, she has become one of the culinary industry’s leaders in branding and marketing.


Follow @chefaaronsanchez on social media to stay up to date on all of his inspiring work.

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