Founded by a shared passion for heritage, art, and community
Aarón Sánchez is a proud Latino from El Paso, Texas, who is an award-winning chef, entrepreneur, author, TV personality, and philanthropist. He is passionate about preserving his family’s legacy through food and encouraging diversity in the kitchen.
Crista Aladjadjian is a proud Latina-Armenian from Los Angeles, California. After over a decade of running some of the top restaurants and kitchens across America, she has become one of the culinary industry’s leaders in branding and marketing.